Lifechoice - your friend who will always support you in a difficult moment
Our mission
Empowering each individual at every phase of their journey to overcome eating problems.
Our vision
To be the most customer-oriented company in the world, make the best products that helps people live healthier, happier lives.
We’re a small and mighty team passionate about being the best in the healthcare industry, supporting everyone on every step of their eating disorder journey.
Sandra Jakulytė
Co-founder/Head of psichology
BSc in physical activity and public health
Leading CBT specialist in Lithuania
“Be žalos” project owner
She overcame anorexia herself
Modestas Jurčius
Co-founder/CTO
BSc in Software Engineering
MSc in Artificial Intelligence
Seriel Entrepreneur
An awesome guy, who can create the best products in the world
Mantas Liekis
Co-founder/CEO
BSc in Food Technology
MSc in Human Nutrition
MSc in Entrepreneurship
Serial Entrepreneur
One of the leading nutritionists in Lithuania, author, pro athlete